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HOW TO CHOOSE THE BEST EUROPEAN PRODUCTION COMPANY

Type Of Video

Before you start searching for the perfect video producers to build your visual content, determine the goal your brand needs to reach and the type of video you think would do so.

Research your industry, company type, and competitors to see the content that consumers are gravitating towards, then evaluate if that content might (or might not) work for your business, too.

Timeframe

The amount of time you have to actually determine a concept, shoot the video, and edit several versions will determine the video production agency you choose to partner with.

Some agencies have faster turnarounds than others or may charge a hefty fee to expedite a project to meet your deadline.

Marketing Expertise

The best video production agencies also have digital marketing expertise. This knowledge helps them identify the types of videos that do best on various platforms, the lengths they should be, and what particular demographics relate to best.

Remember, you aren’t creating an artistic film -- you are promoting a business. Therefore, every idea -- even the creative ones -- needs to be rooted in B2B or B2C objectives. Don’t just rely on an agency to have great shooting and editing skills -- an equal amount of strategy needs to be present.

The Crew

Many incredible video agencies have varying levels of full-time, part-time, and freelance crew members, and these might not be the same every time they work to produce a video.

Before you sign a contract with a production company, ask who your point of contact will be throughout the project, who exactly will be working on your video, and in what capacity.

Bonus Tip: Even if you have collaborated with a video production company previously, ask all the same questions about crew members. They may not assign you the exact same team members, meaning you could oblige your brand to work with people whom you haven’t personally vetted yet.

What Are The 3 Stages Of Video Production?

Pre-Production

Pre-production is all the preparation leading up to the shoot. This includes:

• Conceptualization
• Storyboarding
• Casting
• Securing filming locations and permits
• Creating a call sheet and schedule
• And more!

Production

Production is the actual day or days that you film. When a video production agency conducts proper pre-production, you’ll know exactly how long production will run and how much it will cost.

BEST DESIGNS

Post-Production

Post-production puts all the pieces together into a final product. This includes:

• Editing
• Sound mixing
• Distribution
• Marketing
• And more!

Find the best Creative Agencies New Trends + 3 Best Creative Projects on DesignRush.

How Much Does A Film Production Company Cost To Hire?

Film production companies can be quite costly. After all, you are paying for the final product, in addition to many hours of work shooting and editing the video, as well as the large crew. The final price largely depends on how big your project is.

There are a few average costs to keep in mind, though.

• Video editing can cost between $40 and $125 per hour.
• Camera-trained actors can cost $50 to $500 per hour.
• Studio time can run $400 per hour or more.
• Crew members can cost $25 to $75 per hour, depending on experience.

Find the best video production companies in the agency listings above.

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