Commercial for CY&N
Working for CY&N today! The New Yowk based production came to Portugal to shoot their new commercial and chose to work with Skookum Films!
CY&N BY PI&C WAS BORN OUT OF NECESSITY, TO WORK IN THE SAME INNOVATIVE WAY AS OUR SISTER COMPANY PI&C.
The traditional production company approach is completely out of sync with the real needs of clients today. The digital world has changed everything. Now, content needs to be fresh, engaging, and affordable. The days where it cost millions to achieve high production values are over.
That is why at CY&N we have our own high-end production equipments and editing facilities. Plus, if needed, we have the creative resources of PI&C to concept original ideas. And, most importantly, we are ready to be deployed at a moment's notice anywhere in the world.
In fact, over the past 18 months we have shot in over 24 countries to create everything from TV commercials to Web content.
What is a Commercial?
A commercial is a form of advertising that promotes a product, service, or brand. It typically features actors, music, and/or a voiceover that communicates the benefits of the product or service being advertised. Commercials are broadcast on television, radio, and even online. They are created by advertising agencies and can range from 30 seconds to 5 minutes in length. Whether it's on television, radio, or the internet, commercials must capture the viewer's attention and make them remember the product or service being advertised. To do this, commercials must have strong visuals and storytelling techniques to engage the viewer. Additionally, commercials must be able to promote a product or service in a positive way that convinces someone to buy it. It's no easy task to create an effective commercial that can stand out in today's saturated market. Companies must think outside the box to create unique and memorable commercials that will leave a lasting impression on viewers.
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